Conceptual design for Benetton

About: The project is a study of a concept store for the United Colors of Benetton brand.

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For this environment, it was decided to create a dialogue between the brand and the interior design, making reference to the iconic and fun style of Italian design through pieces of furniture and curved lines of design. The space is neutral in terms of colors but expressive in its form.

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The concept of open store and interaction between public and private space was addressed, as well as the exhibition of products and brand identity.